âMoonlightâ winning the Oscar for best picture this year got us thinking about what movies were the best at telling the stories that live within advertising. After popping up a batch of popcorn (with extra butter, of course) and breaking out the M&Ms, we cast our votes for the following categories.
Best channeling of a target marketâGoing beyond Scarborough data and other secondary research, Mel Gibson embarked on a journey of primary research to best market a new product to women. For dedication and the best attempt to getting into the personae of the target market (and learning much more than he anticipated), the winner is âWhat Women Wantâ.
Best âgiving it your allâ in a creative presentationâCreative types often read lines and show story board of what ad is going to look like, but Tom Hanks and his team went the extra mile getting into costume, breaking out props and acting out their concept of A Trip to Grandmaâs to win a major airline account for their Chicago agency. âNothing in Commonâ gets our nod for best presentation of a creative concept. Note: We couldnât find clip of this scene online, but itâs worth the watch to check out the full movie.
Best creative lines a client would never approve Ââ Deadlines and long hours leads an overworked AE, Dudley Moore, to lose all filters and begin delivering campaigns with the honest sell including âBuy Volvo. Theyâre boxy but theyâre goodâ and âUnited, Most of our passengers get there alive.â This is a favorite because these truth is funnier than fiction and everyone who has worked in an agency knows lines like these are part of every brainstorm, Though, much to our chagrin, never see the light of day. For entertainment value, humor, truth âCrazy Peopleâ wins the golden statue.
Best look at what keeps us up at night âBeyond brainstorms and creative briefs, this movie pulls back the curtain on a real look into the creative minds and methods behind the ads we love. Before the âbig ideaâ see what goes into developing a strategy, the stressors of channeling creativity today and worrying about where itâs coming from tomorrow, and the role advertising and PR has played and plays in our lives today. For best portrayal of the 60 hour work week, the Oscar goes to the documentary âArt & Copyâ.
Itâs been too long since weâve had an ode to all that is advertising on the silver screen. Hereâs hoping for a new release in the coming year. In the meantime, what canât miss ad movies would you add to the list?