STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
Ivory Homes was looking to relay the environmental benefits of their “green” homes to a young-adult demographic. Specifically, they wanted a way to creatively communicate their green features like water-wise landscaping, smart HVAC systems and EV-ready garages.
We decided to show Utahns that when they purchase a green home with Ivory Homes, it’s like giving a high-five to the environment. With some clever visual effects, we had our talent giving virtual high-fives to a few of our planet’s most endearing and endangered species.