Utah Census 2020

Getting the Word Out On Getting it Done

Concept | Creative | Media Placement | Strategy


The Challenge

Not only was it Utah’s first time ever advertising the Census at the state level, it was the first time the US Census could be completed online. Our goal was to raise statewide participation across every demographic.

The Solution

Since the census could be filled out online, that meant it could be done anywhere—at anytime. We showed people how easy it was to complete the Census using a mobile device in the most unlikely circumstances.