Utah Department of Public Safety

Pedestrian Myths

Concept | Creative | Media Placement | Strategy

Know the myths, save a life.

The Challenge
Pedestrian deaths in Utah are a serious concern. But instead of laying the blame at the feet of either drivers or pedestrians, the client wanted to dispel myths on both sides in hopes that everyone would become more educated and ultimately save lives.
The Solution

Through a campaign that spoke to both drivers and pedestrians, we used mythological creatures and parodied an Injury Lawyer to bring attention to actual myths on our roadways. Our unique creature animations and humorous radio spots invited both sides to understand the existing myths.