To combat trolls, fake profiles and foreign interference, Facebook launched an authorization process in April for political ads in the United States. This started out as verifying political ads,…
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In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and…
All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are…
We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here…
Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement,…
Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100…
Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, we’re using the cherished event to drive awareness for our client Zero Fatalities. Over the course…
“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking…
It has been over a year since Pinterest first opened advertising to a select few, mostly large-scale brands. The original 12 brands were tied to expensive 6-month commitments, spending $150,000…
One month after Instagram opened advertising to small and mid-size agencies Penna Powers had the opportunity to launch test campaigns for both sponsored posts and videos. These campaigns tested various…
