December 13, 2018 Does Facebook Consider Your Brandâs Message of National Importance? To combat trolls, fake profiles and foreign interference, Facebook launched an authorization process in April for political ads in the United States. This started out as verifying political ads,...
August 1, 2018 Engaging with the Consumer via Social Media In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and...
February 16, 2018 Twitter’s Bot Problem is Finally Out of the Bag All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitterâs massive bot problem. Estimates are circulating that bots are...
January 31, 2018 2018 Silicon Slopes Tech Summit Recap We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here...
January 19, 2018 How Facebook’s Changes will Affect Your Brand Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement,...
October 2, 2017 100 Deadliest Days Cinemagraphs Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalitiesâ 100...
July 28, 2017 P2 Fishes for Seatbelt Awareness During Shark Week Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, weâre using the cherished event to drive awareness for our client Zero Fatalities. Over the course...
June 19, 2017 Nostalgic Marketing and Millennials âWonder Womanâ just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. Youâre not mistaken if you think Iâm talking...
February 22, 2016 How Much Do Ads On Pinterest Cost? It has been over a year since Pinterest first opened advertising to a select few, mostly large-scale brands. The original 12 brands were tied to expensive 6-month commitments, spending $150,000...