STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
The pandemic had disrupted all our lives, and that included throwing our regular checkups and other preventative doctor visits off schedule. The Utah Department of Health tasked us with encouraging Utahns to get back on track with well visits, health screenings and immunizations.
We used a bit of lighthearted humor to remind Utahns that our bodies don’t always manifest visible warning signs when we’re suffering from potential diseases. Plus, if we’re not getting regular health screenings, it could be too late to catch certain ailments. This helped remind the audience to schedule their checkups and stay up to date on their wellbeing.