STRATEGY | CONCEPT | CREATIVE | MEDIA PLACEMENT
Zero Fatalities wanted an overarching campaign to encourage Utahns of all ages and interests to drive safely during the summer months (when driving fatalities increase compared to the rest of the year). They loved our solution so much that they asked us to extend it to be relevant year round.
Our destinations campaign helped remind Utahns that wherever we go, we can only enjoy the destination if we get there safely. Through beautiful imagery and idealistic shots, the campaign served as a reminder that the wonderful experiences our state has to offer are only made possible by safe driving.
In addition to video, billboard and online messaging, we extended our campaign with physical
materials such as recyclable shopping bags, water bottles, reminder cards and more.
”Our destinations campaign helped remind Utahns that wherever we go, we can only enjoy the destination if we get there safely.