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It’s estimated up to six percent of inversion-season emissions are generated by snow blowers. We created a campaign for an exchange program that deeply discounted a new electric snow blower for trading-in your old gas-powered machine.
We had a goal of 1500 landing page visits and 600 requests to give away 432 snow blowers.
As a result of the eye-catching digital display ads, PR efforts and compelling offer, campaign results blew us away. We received over 50,000 requests. The campaign was so successful that we had to turn off paid-media and renegotiate for additional discounts on new snow blowers with local snow-blower dealers.
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